Gathering insight is key to strategic success because it creates a competitive advantage. But first, you must determine what strategic factors are most relevant to your organization’s key stakeholders. Achieving this means you must create the conditions to gather this insight. Consider Darwin’s insights on evolution and adaptation – they changed how we think about life on Earth. Therefore, he is regarded by many as one of the greatest scientists. He achieved this partially through simple, introspective walks. But this takes some time. What if we go beyond introspection and consider others’ perspectives? Stakeholders, for example, look at things through a completely different set of lenses. So, their input allows a company to gather more insight quickly and truly compete (for customers, funding, employees, etc.) Read this article if you want to identify techniques to develop the insight you need to crack open your competitive advantage.