Smartphones are becoming an extension of our brains. When we don’t immediately find what we want, we turn to our phone or tablet and look for an app or a service to help. This change in behavior creates a series of mobile moments during which companies can create loyalty or get shut out by a more nimble, mobile competitor. By 2017, companies will spend as much as $189 billion a year to redesign business processes for the mobile mindshift, according to Forrester.
We asked several leading IT executives what they’re doing to meet – and stay ahead of – customer expectations in their organizations. These three IT leaders shared some of their personal strategies for facing a new mobile-first reality. In this roundtable you will:
- Find out how Curt Carver, Vice Chancellor and CIO for the Board of Regents of the University System of Georgia, engages strategic decision makers who prefer mobile to desktop devices to help accelerate the mobile movement at the university.
- Find out how prototyping and rapid iteration have helped Jet Propulsion Laboratory create mobile apps more quickly from Tom Soderstrom, IT Chief Technology Officer for JPL.
- Learn why Rajesh Wunnava, former senior director of product management for Warner Music Group, says engagement and user experience play a critical role in mobile content distribution.
Download the “Winning in the Age of the Mobile Mindshift” PDF below to learn more.
